People want value - a combination of quality and price.
"You understand, we want maximum value and minimum bulk," he continued.
The Government regularly claim that they want value for money.
They still want value for their money - but they also expect quality and style.
He dresses women who are willing to spend a lot of money on clothes but want value for their dollars.
After all, a university education is very expensive, and discriminating students want value for their dollar!
Stick with middle-aged tawnys if you want value for your money.
We want value, safety, the cost of ownership to rate equal to performance.
"The consumer today wants either great value or great style," he said.
But overall, people want good value for the money at any price point.
