It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.

By its personalized nature, one-to-one marketing can fulfill this desire.

With the personal and targeted nature of one-to-one marketing, consumers can spend less time making purchase decisions.

This ability enables what is called one-to-one marketing or personalization.

Thus the concept of one-to-one marketing is established.

His book, Relationship Marketing, was a pioneering work in the concept of one-to-one marketing.

A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing.

"You're going to have the opportunity of true one-to-one marketing; advertising that's segmented, accountable, increasingly sophisticated."

A company wants to do a little one-to-one marketing.

This allows them to do that, rather than make that leap to one-to-one marketing.