Within a few years, however, Burd found himself thinking about health care all over again.

Like Burd, he works hard to keep in top physical shape.

Burd's own son, a recent college graduate, now runs a small fitness company.

Fort Burd was built on top of its sandstone base.

But some of Burd's fellow members of the business community are another matter.

And while the "working together" line had the feel of boilerplate, Burd meant it.

"Our nation is facing a crisis that requires immediate attention," Burd declared.

Burd said he thought that if his employees adopted the same habits, they'd be healthier, too.

But Burd soon realized that corporate cost-cutting had its limits.

They seemingly made no attempt to block the road; Burd reported the arrival of men during the afternoon.

Most likely, Burd's son will be just fine.

But Burd has also taken note of the experience: it's just one more sign that American health insurance doesn't work the way it should.

The show was hosted by David Burd and included the same supporting cast.

Burd's first effort to trim costs and keep Safeway competitive involved cutting back on health benefits.

The couple had eleven children, eight of whom lived to maturity, including Edward Burd.

Steve Burd described it as "branding the shopping experience".

Burd insisted that the unions accept skimpier insurance to save his company money.

Besides, Safeway's bottom line is not the only thing on Burd's mind these days.

But Mr. Burd said that workers, disabled or not, need supervisors.

They returned home together, and Burd Ellen never circled the church widdershins again.

"One is enough, with due respect to whoever," said a journalism professor, Gene Burd.

But even they concede that Burd's ideas - and more generally, the ideas of the business community - don't line up perfectly with their own.

Mr. Burd said the company once assigned a woman to a sensitive production job, not knowing that she was mentally ill.

In turn, Burd was pleased to see Wyden promote healthful behavior.

Then again, maybe Burd doesn't have to bring along all of corporate America, with its many and sometimes conflicting interests, in order to make a difference.