That was particularly true in 1998, when the Democrats lost the 60-and-over vote by 10 percentage points, in large part as a result of the values issues.
It's not the old economic issues; it's the new values issues.
His campaign was centred on "family values" issues, including a pro-life position on abortion.
According to Penn, Clinton won because of his centrism and his emphasis on values issues.
Politicians have tended to argue economic issues and values issues as if they were separate categories that could be addressed independently.
We don't think government can be neutral on values issues.
Q. Are you afraid of being lumped in with the Republicans on "family values" issues?
Smart Democratic analysts are also taking another look at values issues.
I understand you're polling quite high on values issues.