Deals were made with 200 companies to promote the film in 70 countries.
They may be called in to promote the film when it is released.
"They promote films so people want to see them when they're out, and not months before."
The film was promoted as "based on a true story".
Two different games were released online to promote the film.
"I ran into the woman promoting the film," she reports later.
The film was well promoted and proved popular with the public.
It can also be seen on some of the posters promoting the film.
A series of road tour has been launched to promote the film.
Even on vacation, an actor's got to promote his film!
