The price is nearly four times the previous record for rights to a book.
The previous record of 5 was set in 2004 over a full 16 game season.
The previous record of $289.14 billion was set a week earlier.
The previous record of $2.98 billion was reported in 1987.
The previous record of about 730,000 was set in 1996.
The previous record was 127 hours so he had some time to go.
The previous record had been set by U2 in 1987.
The previous record of $405,000 was set earlier the same day.
The new total is 7.9 percent above the previous record, which was set a month earlier.
The $77,357 average price was 30 percent more than the previous record.
