But I had a hard time selling the idea to my wife.

Then comes the difficult part - how to sell the idea.

"My job is selling to management the idea of great design."

Could he sell the idea to 2 percent of his neighbors?

The first step of e-pek@k project is to sell the idea to the school administrators, teachers, students and parents.

He had quit trying to sell the idea after a time.

You may be able to sell the idea of your project as a marketing opportunity for the business.

With her talent she might have sold the idea to somebody.

"It seems they are trying to sell the idea that slow growth is good."

So the Administration needs to sell the idea to an indifferent public.