But that's not the way department stores usually sell clothing.
"It is very hard to sell clothing at a cost base that makes sense without the scale."
But these days he is selling men's clothing and loving it.
Indeed, Smith announced that he would put up a 12-story building on the corner site to sell women's clothing.
"Return on investment in terms of how much clothing we sell is going to be hard to measure," she added.
Suddenly he was putting his name on clothing being sold off the rack.
You don't have to be a romantic to sell men's clothing in Manhattan.
It was not an accident that three of the top sites sell clothing.
Then, rather suddenly, he'd purchased a new car and opened his own business, selling men's clothing.
The changes mean that neither of the company's top two managers have direct experience in selling clothing.