But to the customer, the new luxury will work simply.

And those beds, they are an exciting new luxury for a family that has been far more accustomed to hardships.

But even as they disappear, new luxuries are being invented to take their place.

They were now able to experience new luxuries such as seafood.

Every day added a new luxury to their standard of life.

Travelling first class on a scheduled airline was a completely new luxury.

Based on consumer research, the company describes the new luxury as casual, energetic and optimistic.

The inability to buy the newest luxury, meat, led to many grievances between the classes.

Consumption of the new luxury is about far more interesting sensations.

As the Maasai are now discovering, wilderness is the new luxury.