Increases in marketing, defense spending and various forms of debt could alleviate the problem of overaccumulation.

This metric's purpose is to forecast marketing spending and assess budgeting risk.

Certainly, marketing spending is not an 'investment' in the usual sense of the word.

They say higher marketing spending brings in shareholders, and as funds grow, costs drop because expenses are spread over a bigger base.

Campbell's decision to bolster marketing spending is significant beyond the fate of the company's new condensed broccoli cheese soup.

Hewlett-Packard executives say its overall advertising and marketing spending will rise, but not a lot.

The more fortunate ones have meager budgets that must be stretched creatively - marketing spending is one of the first places where companies cut back.

This year they boosted marketing spending 70 percent to $75 million.

The overall marketing spending is estimated at $70 million.

In France and Britain, marketing spending fell at an annual rate of around 4 percent from 1998 to 2001.