That was the first time the growth rate has fallen below 10 percent since 1991.
When approval fell below 40 percent for the first time in 1968, the total American body count was already past the 20,000 mark.
Still, he said, those costs need to fall below 9 percent for the company to thrive.
The portion never fell below 41 percent in the 1970's.
It was the first time the rate has fallen below 4 percent since August 1988.
In some large cities, response rates fell below 50 percent.
Many analysts expect this to fall below 8 percent next year for the first time since 1992.
As the trial began, that number had fallen below 50 percent.
By last week, the number had fallen just below 50 percent.
"Once your poll numbers fall below 40 percent, you are fair game for anyone."