The company also plans to explore direct-mail marketing.
Instead, they want to avoid spam, direct-mail marketing, identity theft and the possibility that one of their e-mail messages might show up someday in a public courtroom.
They also will control much of the world's ad spending as well as significant shares of many other businesses like direct-mail marketing, in-store promotion and public relations.
The deal between Avon and Freesia, which has interests in direct-mail marketing, land development and hotel and hospital management, was announced on Feb. 21.
In contrast to Hubbard, a millionaire and pioneer of direct-mail marketing, Stickley was a true craftsman but a commercial failure.
Both tactics are considered no-no's in the psychologically delicate chess game of direct-mail marketing.
The Republicans have always been better at raising money from small contributors (as well as large ones), a result in part of their aggressive direct-mail marketing.
Lipsig pioneered direct-mail marketing by compiling index cards containing the names and addresses of just about anyone he ever met.
While direct-mail marketing used to be one of Reader's Digest's main strengths, the company has been forced recently to change some of these strategies.
If you go to a professional meeting now, they are focused on direct-mail marketing.
