A 2 percent return on direct mailings is considered good.

A direct mailing has also been sent to 300,000 potential subscribers in an effort to raise the circulation, which is now about 11,000.

But a direct mailing has already gone out to 57,000 Catholic priests, nuns and church personnel.

On Aug. 31, a direct mailing was sent to 130,000 people whose names had come from 27 lists.

He has also doubled his direct mailings to former customers to drum up business.

Working at his father's insurance company, he began sending direct mailings to clients who were new parents.

He has spent $4 million on his campaign, much of it for direct mailings.

Under Washington law, people making the initial contact with potential clients, whether through cold calling or direct mailing, have to be licensed.

But it also ruled that direct mailings were subject to regulation by the states.

So he is relying on cable television, radio and direct mailings.

One is the direct advertising of psychiatric drugs to the public.

"Treat the product like a drug, and do not allow any direct advertising or marketing, for example," he said.

The first was easy to handle through direct advertising.

But he said the companies will make their own decisions on how long to continue direct advertising of their emergency services.

Reading the comments on this, I also agree the more direct advertising, will happen.

What is our position on direct advertising by e-mail?

A pilot project does not mean direct advertising.

One of the key issues is the ban on the direct advertising of breast implants to the public.

Employers may find that supporting educational institutions is good for their public image and even direct advertising.

Let's try direct advertising in a television program.