Among them will be Rock & Roll Elmo and Rock & Roll Ernie ($30), well known "Sesame Street" characters licensed by Fisher-Price, which is part of Mattel.

While Mattel already produces a line of infant toys depicting characters licensed by the Walt Disney Company, Mr. Amerman said that there was no concern about overlapping markets.

Before S.S.E., Ms. Bergstrom had published children's books based on characters licensed from other media companies, including those of Nickelodeon, which, like Simon & Schuster, is owned by Viacom.

Susan McLaughlin, a spokeswoman for Toys "R" Us in Paramus, N.J., said the company's focus in recent years had been on costumes based on characters licensed from marketers like the Walt Disney Company.

Four Color is notable for having published many of the first comics featuring characters licensed from Walt Disney.

Warriors legal troubles led to the character being licensed to an American publisher, first to Pacific Comics, and after Pacific's collapse, to Eclipse Comics.

LJN's primary business is selling toys based on characters licensed from films and television shows.

The marketing of gummy snacks has intensified, making the treats even more appealing to the highly receptive consumers, as companies continue to produce more multiflavored shapes in the form of characters licensed from popular toys and hit children's television shows and movies.

It is based on the Popeye comic/cartoon characters licensed from King Features Syndicate.

In fact, with the exception of The Lost Continent, Port of Entry, and Jurassic Park, the remaining park areas are based on characters licensed from rival studios, many of whom did not own theme parks of their own.