Realising this, the company is trying to persuade value added resellers to incorporate CICS/2 into their applications.

Unlike the other product lines such as the VS and OIS, Wang Laboratories aggressively used value added resellers (VARs) to customize and market 2200 systems.

The customer base included not only end-users, but an increasing number of "value added resellers", or VARs, who purchased dBase, wrote programs in it, and sold the completed system to their own customers.

Asigra sells its products to value added resellers, managed service providers, and telcos, who use the software to run cloud backup services for consumers, small and medium businesses and large enterprises.

Progress has aimed its ADE at value added resellers and MIS departments in the past, but says it is now attempting to target large companies.

The Environment Agency also provides flood warning data directly to organisations and value added resellers so that tailored flood warning services can be developed.

Axil started recruiting value added resellers overseas and 24 are in place internationally.

European revenues are split between value added resellers - 7%, OEMs - 25%, distributors - 48% and government and corporate sales - 20%.

Wyse is looking for value added resellers in the UK.

HughesNet products and services are sold throughout Europe both directly and via a network of value added resellers.