Time Inc. had a hit with a new magazine that focused entirely on the one thing about which they seemed truly passionate: Money.

Totti admitted that he is truly passionate about poker, playing online and with his teammates.

He is truly passionate about these rhizomatous plants.

She is truly passionate of the castle and the old ways of magic.

"Outside the field of neuroscience, football is the only other thing I'm truly passionate about," Berry said.

For her, truly passionate love is possible twice or at most three times in a lifetime.

"It's for people who are truly passionate about chocolate."

For the truly passionate collector, of course, there is an alternative.

She comes to believe the rhinoceroses are in the right - they who are truly passionate.

Question: When was the last time you met an Apple employee who was truly passionate about the products she made or sold?