Finally we shot it her way and the ratings at the test screening went up 15 points.
She said 91 percent of the viewers at a test screening approved it.
Virtually every movie has test screenings that are often important to the success of a film.
He made some changes and the second test screening was much more successful.
If there are any test screenings you know of, please contact me.
Feedback from a test screening may be used to alter the movie before it is released.
After a test screening, the film was cut down to 78 minutes from the original 110 minute version.
Originally, there was a full message written out by the Witch, seen only in the first 120 minute test screening.
However, poor test screenings pushed it back, and the film went straight to video under its new title.
A second test screening was held two nights later in Atlanta.
