Under Rogers ownership, the station targeted English-speaking viewers at times that other stations did not aggressively go after viewers.

The station has been Rhythmic since 2002 and previously targeted Monticello itself with a country music format.

One of the celebrities the station has targeted is Britney Spears.

The station has historically targeted the African-American population in the Savannah area.

In July 1982, the station switched to country music and targeted the South Shore of Massachusetts.

Aside from adult contemporary currents and some country music, no tunes released past 1977 were being played since the station was now targeting baby boomers.

Both stations target a similar audience to R1 and I don't see too many complaints about them.

The station will target 1950s through 1980s country.

Therefore, the most commercially successful stations target young audiences.

Many stations target younger listeners, because advertisers believe that advertising can change a younger person's product choice.