Industry experts say the company's success is the result of shrewd marketing and price control.

He learned early on, for example, that with shrewd marketing and the right matchup, boxing can sell out arenas around the country.

The company also uses shrewd marketing, advertising the games before their release and pulling them off the market at the first sign of a downturn.

Magic Johnson and Jordan helped, but it was mostly shrewd marketing and an almost military control.

Through shrewd marketing, create a taboo for a new body part, like the bellybutton.

Some scientists say this mystique amounts to little more than shrewd marketing of overpriced, caffeinated sugar water.

For that matter, call it shrewd marketing.

This demonstrates not only shrewd marketing, but also an appreciation for the real customers.

Given that 54 percent of its customers in the United States are women, that could be shrewd marketing.

And he knew the power of shrewd marketing.