He later suggested this new approach could account for five percent of the search market.

Still, how much of the search market do the two companies control?

A. Three companies can prosper in the search market.

Their share of the search market is negligible and Google dominates.

Microsoft's share of the search market increased by 13.2% in June 2007.

"The group said that Google's dominance in the search market still needs to be addressed, though, leaving room for further action."

The ones that study the search market even more closely will know who is particularly good at what and who has done recent searches.

Microsoft plans on using this to catch up to Google in the search market.

So, the reasoning goes, anyone who can grab even a small slice of the search market could be well rewarded.

"We took an approach that I now realize was wrong," he said of his company's earlier decision to ignore the search market.