There's a lot of traditional advertising, and you don't want to blend in.
Services apart from traditional advertising will likely account for less than 15 percent of that total.
Its campaign combined traditional advertising and publicity with more focused strategies.
With no traditional advertising, the festival sold out in nearly two weeks.
"Most of our clients are young businesses that can't afford traditional advertising," Bill said.
Dudley said companies had been shifting money away from traditional advertising recently.
Mother has developed creative ideas that spread beyond traditional advertising.
Rolling out this line called for alternatives to traditional advertising.
Clients throw money out the window when they do traditional advertising.
"We're looking at something above and beyond traditional advertising, an integrated marketing program that is more emotional."
