Dreidels are more familiar and at the low end of the price scale, around $10.

Because of its huge cost, he said, the show will have an unusual price scale.

Merlot's popularity at the lower end of the price scale is not difficult to understand.

The results can be seen up and down the price scale.

In fact, it's getting a bit crowded at the lower end of the price scale.

And that's the top end of the price scale.

The price scale allows a profit of $250,000 a week.

And the level of comfort is surprising, given its moderate price scale.

"Sameness is very important at the lower end of the price scale."

This month, the panel took on the lower end of the price scale.