But as with all new fads in the media business, bad money is likely to tumble alongside the good.

"Maybe what we're seeing is the beginning of a new fad," Lou suggested.

I wonder what new fad he has taken up now?

But when new fads are embraced constantly, it means that the clothes don't have much to say.

All but a few homebodies, who weren't carried off their feet by the new fad.

There are even vacation packages built around the fairly new fad.

The jeans are too small, split down the back thus creating a new fad.

At first all ski areas benefited from the new fad.

The the new fad in textbooks: University editions of books.

Not when it's a professional matter - some new fad - I'm told there's a lot of poisoning going on here.