The new ethos was to develop the company to undertake registered service work.

If the new ethos is "a woman needs a career like a fish needs a bicycle," it won't be healthy.

The new ethos that culture jamming taps into is go-for-the-corporate-jugular.

Once in a great while, however, someone came along who understood the new ethos full well and set out deliberately to defy it.

The statements reflect a new ethos of financial responsibility.

The jokes suggest to him that a new working ethos is developing.

We need a new ethos of individual responsibility and caring.

In recent years, however, a new ethos has settled over their profession.

There is now a growing conviction that the religious sources for a new public ethos have to be mobilised again.

Nowhere was this new ethos more pervasive than on Wall Street.