Racing doesn't need a national marketing plan, as it keeps insisting.

The Brandhursts learned a little something about national marketing, too.

"Word of mouth was the thing that kept our attention more than anything else," said David Green, McDonald's vice president of national marketing.

We need to leap the Berlin Walls of national marketing and publishing.

The company is thus a licensing organization, with local licensees manufacturing the mattresses under a common name for national marketing.

Major League Baseball still has dreadful national marketing, low viewership among the young, high ticket prices and no permanent commissioner.

It will have the opportunity to re-establish the authority and independence of the commissioner's office and unleash its relatively new national marketing initiative.

Instead, he says that he will focus on national purchasing, national marketing and, he hopes, national television.

But this involves a costly investment in slaughterhouses and national marketing.

These fees are used to fund the regional and national marketing, advertising and brand awareness initiatives that you carry out on behalf of your franchisees.