In part this may be because of a desire to increase Chinese soft power.
Therefore soft power can be not just the government, but everything from popular culture to a vigorous civil society.
That said, military force can sometimes contribute to soft power.
The development of soft power need not be a zero sum game.
They add to our soft power, the ability to win the hearts and minds of others.
Russia's soft power in this country has all but collapsed.
Thus, the President does not have any liberty to exercise soft power.
Just like soft power, a cohesive, united Europe can make the difference in the world.
Europe must therefore assume its role as a soft power.
Germany, apparently, is a country of hard currency and soft power.
