The industry has had a schizophrenic reaction to that kind of marketing power.

"Until now, we've never put any marketing power behind the men's fragrances."

In this way, Love concedes marketing power to the fans whose efforts are critical for the success of the album.

The most important of these is the marketing power the brand brings to the licensee's products.

A consortium of media and marketing powers decides that Charlie may be the hot new product.

Quite a bit of marketing power if it's the name of a restaurant.

Baby Joe, as he is called, has a winning persona and some serious marketing power.

Still, few in the trade doubt that the time is coming when these wines will have a marketing power to be reckoned with.

Wondertime is starting with the full marketing power of Disney behind it.

"The consolidators within this industry have the marketing power to do that."