"The times are getting much more like they were in the 50's, when private label was very popular."

"But private label has not been among our top concerns of late."

"There is a greater demand for private label than ever before."

The private labels have seized 17 percent of the market.

Many retailers think they can get away with private label.

International trade with private labels continued to be expanded after the start of the 21st century.

That might not sound like much, but the increase represented about $500 million in added private label sales.

If the stores didn't need the brands, private label would have taken over the world.

What, then, can the consumer gain from a private label?

The available evidence shows that the private label looks like a better bet than the brand name.

Serves them right if the recipients refill the bottle for the next five years with a cheap house brand.

As with many house brands, no single company manufactures all iLo products.

Wal-Mart has been especially aggressive in developing its house brands.

At the same time, those retailers are carrying their own competing, cheaper house brands.

These house brands aim to give access to quality pet food and accessories at an affordable cost.

We liked the fragrant, light house brand ($5 for a cup).

The chemical is also in similar products marketed by many drug store and supermarket chains as house brands.

It is the company's more limited house brand.

It became something different later on - almost like Murakami's own house brand.

I keep my house brands on three long shelves, more or less in order of type.