Serves them right if the recipients refill the bottle for the next five years with a cheap house brand.

As with many house brands, no single company manufactures all iLo products.

Wal-Mart has been especially aggressive in developing its house brands.

At the same time, those retailers are carrying their own competing, cheaper house brands.

These house brands aim to give access to quality pet food and accessories at an affordable cost.

We liked the fragrant, light house brand ($5 for a cup).

The chemical is also in similar products marketed by many drug store and supermarket chains as house brands.

It is the company's more limited house brand.

It became something different later on - almost like Murakami's own house brand.

I keep my house brands on three long shelves, more or less in order of type.