Such adoption is characterised by its mixed nature - it blends physical goods and intangible services.
It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchase or use.
Are movies physical objects or intangible services?
Now, as trade in intangible services becomes more important, monitoring transfer prices within multinationals has become mind-bogglingly complex.
The dichotomy between physical goods and intangible services should not be given too much credence.
Magazines are also linking their names to intangible services like seminars and conferences, trade shows and tours.
These common, hybrid forms, whatever they are called, may or may not have the attributes just given for totally intangible services.
Firms that provide intangible services to their customers are not selling features, but relationships.
In the area of entertainment and consumer electronics, products which include software and other intangible services are becoming increasingly common.
In economics, economic output is divided into physical goods and intangible services.