They wanted to create a new image for the party and state.
What they are trying to do is to create an image of change.
So I haven't spent a lot of time and effort trying to create an image.
Each created a different public image of himself and his party.
However, he has since tried to create his own image.
"I'm quite happy to make up stories about someone to create an image."
"This is probably done to create a better image for the outside world."
The photograph could then be developed to create a single image.
"I was just trying to create a new image, at least in my little corner of the world."
If you set about trying to create an image, it's possible, I guess.