And all four films were marketed on the strength of their respective stars.

The film was marketed with the tagline "He would kill to be you."

The film was marketed as being "based on true events."

This is not consistent with the way that the film was actually marketed.

Before settling on an official title, the film was marketed as 1-18-08.

The film was marketed with the tag line "Consider the possibilities."

The film was marketed with references to Ghostbusters which had been a great success four years earlier.

The film had a very low marketing budget and was not marketed in conventional methods.

Now it's a woman's thing because of the way the films have been marketed.

The film also became popular with children and was marketed for them.