If big brands are involved, marketing might be more effective.

Ford was the biggest brand at the time, but other companies also grew.

Burton, of course, is the biggest brand in the business.

The answer could be the next big brand for pre-teen kids.

That seemed to call into question the worth of other big brands.

The company has been cutting back on all but its biggest brands.

"When we come out the other side of this tube we're in, the big brands will be fine."

We could always make a collaboration, but that's rarely what these big brands want to do.

"I saw it as a much bigger brand that would reach more people," he said.

It's going to be interesting to see who grabs the big brands.