The production group got an inspiration from the fast rising MTV channel in terms of visual treatment and fashion styles.
The video was praised by critics and fans and received heavy rotation on MTV channels.
A number of personalities from other MTV channels around the world taped short messages which aired on the program.
There was a strong focus on music content but gradually the channel began to air reality shows similar to other MTV channels.
"It was like an earthquake" when the block collapsed, one witness told the local MTV channel.
It is also one of the few widescreen MTV channels in the world.
It was the first and only MTV channel in Europe to do so.
The films were finished in summer 2007, and shown globally on MTV channels and online.
From 2002 onwards similar to other MTV channels in Europe.
Highlights from this show have been shown on MTV channels worldwide - broadcast to 418.8 million households in 164 countries around the world.
