The idea of a price collapse is treated as distant, dusty, "can't happen again" history.

THE shares of the company never recovered from a 1989 price collapse.

Not everybody got caught in the price collapse, though.

But the price collapse of 1986, and the expectation that oil prices would not continue to escalate, were a major blow.

Oil service stocks, which are more vulnerable to a price collapse, fared better.

At the root of all this is the sudden price collapse.

The field had been shut since shortly after the price collapse of 1986.

But releasing these onto the market would cause complete price collapse for everyone.

To the dismay of American consumers, the price collapse has not made its way to supermarket shelves.

Coffee dealers say a failure to continue the accord would lead to a price collapse.