At this point, however, the firm's name has significant brand equity.

"The most important part of this is that we want to build brand equity," he added.

John Kerry has brand equity, and he needs to protect it.

"People are starting to realize that brand equity means something in this business," he said.

They have strong brand equity and a hundred years of experience.

The question for consumers will always be with reference to the original brand equity and how that has changed.

Longer term effects of marketing are reflected in its brand equity.

We have to be very careful about that because our brand equity is everything.

Decisions about what brand equity to write off are not inconsequential.

And there's no price tag you can put on brand equity.

Will the quest for corporate growth squeeze its culture and brand values?

The brand value of America has been in steady decline.

"I go for foreign alcohol because it is better tasting and has brand value," he said.

"You do not build brand value by saying how cheap you are," he said.

Most companies with the biggest increases in brand value operate as single brands all over the world.

This resulted in the bank's brand value increasing by 148% (2009).

I will gladly speak to you, about the wine and the horses, because we sell the brand value.

A name change would diminish Bangalore's international brand value, he said.

Some motorists also believe in Mobil's brand value, she added.

However, if its customer base is made up of elderly people, those brand values may not be in line with customers' buying needs.