Remember, the more information you have, the better you will be able to understand your potential customers, the marketplace and how your product fits in.

But the depth to which Fidelity seeks to understand its customers is most apparent in the usability lab.

The better you understand your customers, the more responsive you can be to their needs.

A local agency may understand your potential customers better, and will be able to access the necessary information more easily.

They use it to improve their products and services and to better understand what their customers like.

Secondly, we need to really understand our customers (or whatever we choose to call them) and what they actually want.

For more information, see the page in this guide on understanding your overseas customers.

It often takes a new restaurant a number of weeks to understand its customers and to know how to schedule reservations.

See the page in this guide on understanding your overseas customers.

To create successful new products the company must understand its customers, markets and competitors.