Time magazine is breaking a trade campaign on Monday to promote its new format.

The budget, estimated at $500,000, is typical for a trade campaign.

I think as the first part of their trade campaign.

Proceeds from the album went to the fair trade campaign.

For Audubon, the agency will create a trade campaign.

The magazine has not run a trade campaign for more than two years.

McCall's magazine is beginning a trade campaign to reach agency media buyers through their hearts and minds.

The first trade campaign for Paper, scheduled to begin this week, presents the magazine as a medium of many identities.

The consumer print and the trade campaign will both get started in February.

Redbook's new trade campaign is redefining the audience of the women's magazine.