But many of the items will surprise and intrigue viewers not fine-tuned to the world of design.
Time Out New York, for example, though generally positive in its praise also noted that there was "nothing here to surprise western viewers."
Some are meant to surprise jaded viewers.
The Cougars surprised the media and viewers nationwide.
It will surprise few viewers of whatever age to learn that Elmer turns out to be no sissy.
The work is intended "to surprise viewers and make them question what they are seeing."
Allegedly, some twists to the format will surprise both contestants and viewers.
Two of the exhibitions may surprise young viewers who think they know art.
It includes mild profanity at the gosh-darn level and one love scene, along with darker moments that could surprise and upset young viewers.
Some marketers that buy commercials prefer to discuss their spots closer to the game - or not at all, if they want to surprise viewers.