It was, in short, the kind of day that direct marketers love.

As a result, direct marketers sometimes race to the bottom.

The direct marketer, on the other hand, must get it right in the small.

Direct marketers made about 104 million calls a day and reported revenue of nearly $300 billion last year, according to the association.

Direct marketers are being advised to wait until after Jan. 15.

Direct marketers used to shoot for 2% conversion from a good list, but now, that's a long shot.

So have many retailers who see direct marketers as a growing competitive threat.

To figure out which ads work the best, direct marketers do extensive testing.

As a manufacturer and direct marketer, I know how difficult it is to reach our target market.

It is opposed by newspaper publishers, direct marketers and phone companies.