Rollerblade through your neighborhood for 30 minutes 5 days a week.

You can Rollerblade all the way into downtown, which is about 15 minutes away.

The cast spent three weeks learning how to type, rollerblade and got to know each other.

On the defensive, Rollerblade has taken legal action against several competitors.

If only they knew where to find rollerblade guy.

Since it is privately held, Rollerblade does not release sales figures.

The kids ride their bikes and Rollerblade along the road that is already dangerous.

"About a month ago I learned how to Rollerblade," he said.

He watched a tanned girl rollerblade past him, on her way up from the beach.

Here there are paved roads smooth enough to Rollerblade on.

"I walk and look and Rollerblade on all those streets," he said.

The Rollerblade performed much like an ice skate, except for stopping.

Since at least 2007, Rollerblade brand amongst others have begun using their own rating system.

On weekends, she and her husband run eight miles, and sometimes bike or Rollerblade.

Called the Rollerblade, the concept spawned changes, imitators and improvements.

"Now, the Rollerblade fad is big, but we'll survive that too."

High-speed Rollerblade riders, however, appear to be something new.

To celebrate, she passed out tiny plastic Rollerblade keychains from a paper bag.

I rollerblade from home to work and Downtown.

Learn how to swim, ice skate, rollerblade, or ride a bicycle.

They sometimes would do rollerblade tricks as well.

But growing competition and Rollerblade's recent inability to supply a surge in demand may undermine its lead.

Rollerblade, the market leader, is not publicly traded, and its rivals face uncertain prospects.

She shifted, the Rollerblade wheels digging into her shoulder.

But Rollerblade appears to be using the threat of a ban to pressure competitors to sign licensing agreements.