Local radio was used extensively to promote the launch of the lottery, with adverts being played every half hour on Metro Radio and Magic 1152.

Connolly is also known to tour to promote the launch of his books.

Nanette Newman, who fronted the 1980s TV advertisements, is also making a comeback for a new campaign to promote the launch.

To promote the launch of the book, BOOM!

She also lent her enthusiasm towards promoting the launch of a new crusade.

It was considered an unusual way, at the time, to promote the launch of the new Volvo S40 using a documentary-style video approach.

To promote the launch of its unconventional Wii console, Nintendo chose a unique approach to advertising.

She was also engaged to promote the launch of the new Motorola Dext social-networking phone.

Profits were slightly ahead after taking into account the costs of advertising and promoting the launch of Complete.

Channel 5 also took out commercials on other channels, including ITV1 promoting the launch of the new series.