"The last time it was accomplished in a day," Daniel Duffy, a principal analyst at the Office of Legislative Research.

The bridegroom, 26, is a principal financial analyst at AOL in Manhattan.

"The industry's in a disastrous situation," said Josh Bernoff, a principal analyst at Forrester Research.

"The board has to approve it," said Dawn McDivitt, the principal analyst under capital projects for the county arts commission.

As in sampling, the moral questions should follow the financial ones, said Josh Bernoff, the principal analyst covering media and entertainment at Forrester.

"I think it does change the game," said Josh Bernoff, a principal analyst with Forrester Research.

"We're seeing that retailers want to put technology where consumers are," said Jeff Roster, principal analyst of global industries-retail at Gartner.

Jim Nail, principal analyst at Forrester Research, said localized, weather-triggered advertising was part of a larger trend in marketing.

Career Payne is also the chief executive officer and principal analyst of Wall Street Strategies, an independent stock market research firm he founded in 1991.

In 2011, Solis joined the Altimeter Group as a principal analyst.