Communication which does not require careful thought would be better suited to the peripheral route.

Trolleybuses were used instead to complement the trams on peripheral routes, and in particular, on Milan's outer ring road.

The peripheral route occurs when attitudes are formed without extensive thought, but more from mental shortcuts, credibility, and appearance cues.

However, if the topic or idea is irrelevant to the individual, then the message takes the peripheral route.

The model defines two distinct types of processing routes: a central route, and a peripheral route.

Attitudes formed under low elaboration, the peripheral route, are more likely to cause a short term attitude change.

The central route pertains to an elaborate cognitive processing of information while the peripheral route relies on cues or feelings.

The peripheral routes are still under consideration, and what they'll do there, I don't know.

In the peripheral route to attitude change, the individual is encouraged to not look at the content but at the source.

The peripheral route is more superficial and results in shorter lasting change, but does not require as much motivation to process.