Also, there are few signs that ordinary Japanese consumers share the optimism of the country's businesses.

But it is very difficult for the ordinary consumer to evaluate the costs and benefits.

This book was the first guide to ordinary consumers into both the math and the business side of insurance.

Harper also noted that few ordinary consumers seem concerned about the issue.

In the case of ordinary consumers, "switching costs" have a major effect.

As we'll see, neither of these advantages is compelling for ordinary consumers.

He assured them that ordinary consumers do not see the food groups in the pyramid as good or bad.

I think that now there is far too much information for an ordinary consumer in Europe.

The protection of ordinary consumers of financial services will receive special attention.

The company helped popularize a product that most ordinary consumers did not think they needed a few years ago.