National Association for the Advancement of Colored People, Baltimore, named the New York office of the Draft FCB Group as agency of record for fund-raising and membership.

And Merck & Company in Whitehouse Station, N.J., named the New York office of Young & Rubicam Inc., to introduce Propecia, a hair restorative product.

The Timberland Company, the shoe and clothing manufacturer, said yesterday that it had named the New York office of Fallon Worldwide, part of the Publicis Groupe, to handle its worldwide account.

International Home Foods in Madison, N.J., has named the New York office of Young & Rubicam Inc. to handle its consolidated account, with billings of $30 million to $40 million.

The Star Alliance, a joint venture marketing operation announced yesterday by five airlines, has named the New York office of Young & Rubicam Advertising to create a worldwide campaign to introduce the partnership program.

The Joe Boxer Corporation has named the New York office of Fallon McElligott to handle branding assignments, which had been handled in-house.

The Georgia-Pacific Corporation has expanded its agency roster by naming the New York office of Fallon McElligott to handle an unspecified branding assignment for its packaged products division.

Sears, Roebuck & Company has named the New York office of Young & Rubicam to create advertising campaigns that could prove crucial to the struggling retailer's fate.

America Online Inc. in Vienna, Va., has, as expected, named the New York office of Chiat/Day as the first agency to handle a corporate branding assignment.

And the Citizen Watch Company of America in Lyndhurst, N.J., named the New York office of Publicis to handle assignments with billings estimated at $12 million to $15 million.