Those duties are being transferred to Optimedia, the media services agency wholly owned by the Publicis Groupe.
Another forecast of advertising spending for 2004 is being revised upward, this time by ZenithOptimedia, the media services agency in London.
The new agency company could place under one roof Zenith and Optimedia International, the large media services agency Publicis owns.
Thomas DeCabia, senior vice president at the Paul Schulman Company, a media services agency in New York, said: "There's a value to having football.
TBS Media Management in New York continues as the media services agency.
The media portion was assigned to DeWitt Media Inc. in New York, a large independent media services agency.
"I think we've already had in the past some considerable success with extraordinary people following ordinary lives," said David Marans, senior partner at MindShare, a media services agency.
He assumes responsibilities from Beth Gordon, who had been managing director of the Media Edge, a stand-alone media services agency that Ayer used.
Some executives at media services agencies who decide whether to buy commercial time on TV shows are hoping to burst the balloon.
A MERGER that would have created a giant media services agency, ranking among the world's three largest, has unexpectedly been called off.
Those duties are being transferred to Optimedia, the media services agency wholly owned by the Publicis Groupe.
Another forecast of advertising spending for 2004 is being revised upward, this time by ZenithOptimedia, the media services agency in London.
The new agency company could place under one roof Zenith and Optimedia International, the large media services agency Publicis owns.
Thomas DeCabia, senior vice president at the Paul Schulman Company, a media services agency in New York, said: "There's a value to having football.
TBS Media Management in New York continues as the media services agency.
The media portion was assigned to DeWitt Media Inc. in New York, a large independent media services agency.
"I think we've already had in the past some considerable success with extraordinary people following ordinary lives," said David Marans, senior partner at MindShare, a media services agency.
He assumes responsibilities from Beth Gordon, who had been managing director of the Media Edge, a stand-alone media services agency that Ayer used.
Some executives at media services agencies who decide whether to buy commercial time on TV shows are hoping to burst the balloon.
A MERGER that would have created a giant media services agency, ranking among the world's three largest, has unexpectedly been called off.
