"We thought the shortage gave us a wonderful marketing opportunity," he added.

The former Arizona star even sees it as a marketing opportunity.

You may be able to sell the idea of your project as a marketing opportunity for the business.

In some western countries, July has a minor number of marketing opportunities.

He said domestic security needs had created a marketing opportunity.

You're getting a guy who has value not only on the playing field, but he also would give the Yankees great marketing opportunities.

We wanted a focus on future brand and marketing opportunities.

"This is a great marketing opportunity for us to get into the consumer entertainment."

But in one of the world's poorest countries, you simply don't pass up marketing opportunities.

"We think it would be a great marketing opportunity," he said.