It's no longer a standard of excellence, just a marketing device.

"Space Jam" is better understood, then, as a marketing device than a movie.

The name seems to have been a marketing device more than anything else.

The most important marketing device in the industry has nothing to do with skiing at all.

But we saw an opportunity to make them available to companies as a marketing device.

A pitch book is a marketing device used by investment banks around the world.

The tour is free for anyone to download, but it's also a marketing device.

"It's become more of a marketing device than a defined term," he said.

"Why not use a new marketing device appropriate to the age of the Internet and the search engine?"

"Rather than simply being a marketing device, we discovered that it is really a medium for entertainment and beyond."