He pays EMI to manufacture the albums, and the company provides its distribution system and overseas marketing clout.

"Tofu will follow the same pattern yogurt did," building slowly and then growing rapidly when larger food companies begin to apply their marketing clout to it, he said.

Some industry analysts are betting on the superior marketing clout of the giant, but it is the challenger that holds the greater technical potential.

Microsoft was also helped by the marketing clout of its partners.

Although analysts say their cost structures are higher than Circuit City's, the department stores' formidable marketing clout is expected to increase their market share.

It puts a stamp of respectability and even gives some marketing clout.

But once the Corona craze wanes, the beer's continued success will be dependent on the marketing clout and savvy of its two American importers.

With all three manufacturers offering extended warranties, analysts said that any additional marketing clout had been canceled out.

"Pfizer has tremendous marketing clout and almost infinite financial resources."

Amazon by using Daily Deals, Apple by using their marketing clout.